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Mike Gonzalez has over 20 years in the wine and spirits industry and has a proven track record of increasing productivity and providing outstanding leadership. Prior to joining Vici Wine & Spirits, Gonzalez spent three years as Executive Vice President of Sales and Marketing for A.V. Imports. Prior to A.V. Imports, Gonzalez served as Vice President Eastern Division, and spent nine years with Beringer Blass Wine Estates where he managed the sales and marketing initiatives in the Eastern half of the country. Gonzalez began his career in the wine and spirits industry as a territory manager at E&J Gallo, before he quickly rose up the ranks to Chain Division Sales Manager. He is an accomplished manager with expertise in strategic planning and revenue growth. The addition of Gonzalez to our management team will certainly catapult Vici Wine & Spirits to the next level.
Gonzalez holds a Bachelor of Arts with a Minor in Business Administration from the University of Central Florida. He also was named as one of the “10 Most Admired Latinos” by Latino Leadership magazine for his professional accomplishments and community contributions. He currently resides in Hunt Valley, Maryland with his wife Alicia and his two daughters Kaley and Lindsey.


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Chuck Squires’ career in the wine and spirits industry started in 1992 as a national hire for the E & J Gallo Winery.  He was placed in South Florida at Premier Beverage Company.  He quickly distinguished himself as a leader and was promoted to management.  His humble beginnings taught him the Gallo standards of distributor sales and employee management.  At age 26, he was identified by Beringer Blass Wine Estates and became the youngest management hire within the company.  He developed his knowledge of the three tier system through promotion to various management positions throughout the eastern half of the United States.  Chuck worked for Delicato Family Vineyards for 2 years  where he gained extensive knowledge of the production side of the wine industry.  He was then hired by AV Imports as the Southern Division Manager.  He grew as a leader and became proficient in distributor alliances and state compliance.  His 15 years of industry knowledge rounds out the executive team at Vici Wine and Spirits.  
Chuck has a bachelors degree in Marketing from the University of Florida.  He lives in Coral Springs, Florida with his wife Amy and five children, Jack , Julia, James, Noah and the newest member Amanda.  He recently completed the Dublin Marathon, where he raised over $15,000 for The Leukemia and Lymphoma Society.